During this On-Demand fireside chat with industry leaders (Terry Rice, Business Development Consultant and Staff Writer at Entrepreneur magazine, and Will Scott), you will explore the digital marketing industry landscape and examine strategic frameworks for employing modern marketing practices.
B2B Marketing Consultant and CMO at Fractional
Will is a seasoned executive with 25 years international experience leading B2B Technology Marketing and Product Management teams across hardware, software, services and SaaS companies. Today Will runs his own boutique B2B marketing consulting business, SteelPoint Marketing, and is also a Program Leader at Kellogg School of Management in their executive Digital Marketing and Product Strategy programs. Prior to this will held senior positions with Cisco, Navisite and Cap Gemini along with a range of full time and fractional CMO positions. A native of the UK, will now resides in Austin, TX.
Founder at Bhavsar Consulting Group
Prior to starting his consulting business, Nick was VP of Marketing at Levelset, where he strove to help construction stakeholders get paid what they deserve stress-free. Nick also ran marketing at Bound where he helped marketers build stronger, deeper, more relevant experiences using data insights and digital personalization. Earlier, Nick was Spiceworks’ resident funnel fanatic and led demand gen, sales enablement, and marketing operations teams on a mission to add a little Spice to the world’s tech marketers. Nick also ran product marketing at SolarWinds, helping the team successfully navigating the IPO gauntlet. At Intel, Nick leveraged his electrical engineering knowledge to design datacenter servers. His grasp of marketing best practices is only surpassed by his uncanny ability to detect freshly baked chocolate chip cookies from a mile away.