An early adopter of an ecological mindset and developer of new methods for rapid new product development with end usersand customers, Bill Lee has assisted companies with business strategy development, innovation, and market offerdevelopment through a wide sustainability lens for over three decades. He has been awarded numerous US patents andinternational awards for his client work ranging from consumer packaging to high-tech electronic diagnostic equipment.
In 2007, Bill founded UICO, LLC, a leading developer and manufacturer of demanding environment capacitive touch screensolutions. He has served on boards for companies ranging in revenue from $25M to $200M and is the founder and principalof Brand Design, LLC, a consulting company dedicated to assisting forward thinking enterprises with strategydevelopment, business challenges and innovation opportunities.
Mr. Lee has created and led online classes for Marlborough College, England, and taught in the United States at TheUniversity of Illinois, Urbana-Champaign, Lehigh University, and The Savannah College of Art and Design where he alsoserved as Chair of the Design Management department for five years.Bill studied engineering at Syracuse University, and earned a BFA in Industrial Design from The University of Michiganand an MBA from the J.L. Kellogg School of Management at Northwestern University.
