Géraldine Poukens is the CEO – Founder of MaGéAu Naturel. She has 20 years of experience in Beauty and Retail as marketer on both, brand and the retailer side which has lead her to start her own sustainability skincare company. In her career, she has handled 34 countries in the EMEA region, $1.7bn revenue, has managed multicultural teams and executed impactful strategies to increase profit.