Professor Mohanbir Sawhney Associate Dean of Digital Innovation; McCormick Foundation Chair of Technology; ClinicalProfessor of Marketing @Northwestern KelloggProfessor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modernmarketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles inleading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution ofBusiness Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has alsowritten a book of poetry called Love, Longing and Loneliness in 2014. Professor Sawhney’s research has been published inleading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing,Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. Heis a frequent contributor to publications such as Fortune, Forbes, and Financial Times.