Jonathan Assayag

Jonathan is an experienced product leader with a track record of developing and launching innovative products. AtAmazon, he heads the Product Experiences Group for Amazon’s smart eyewear initiative, Echo Frames (Alexa-poweredeyeglasses and the company’s first wearable device). His teams oversee Product Management, UX Design, User Research, andBusiness Intelligence across both hardware and software development. He co-founded and led a venture-backed startup inBrazil called Lema21 Eyewear (dubbed “”Warby Parker of Brazil”” by TechCrunch), which cut middlemen to design and retailquality eyewear for a disruptive price. The combined company became Brazil’s largest eyewear eCommerce and Jonathan ledthe product team to launch the country’s first mobile eyewear retail platform. He began his product career in onlineeducation, building a scholarship search engine ranked #1 by USA Today. Jonathan has an MBA from Harvard Business Schooland engineering degree from Carnegie Mellon University.