Prior to starting his consulting business, Nick was VP of Marketing at Levelset, where he strove to help construction stakeholders get paid what they deserve stress-free. Nick also ran marketing at Bound where he helped marketers build stronger, deeper, more relevant experiences using data insights and digital personalization. Earlier, Nick was Spiceworks’ resident funnel fanatic and led demand gen, sales enablement, and marketing operations teams on a mission to add a little Spice to the world’s tech marketers. Nick also ran product marketing at SolarWinds, helping the team successfully navigating the IPO gauntlet. At Intel, Nick leveraged his electrical engineering knowledge to design datacenter servers. His grasp of marketing best practices is only surpassed by his uncanny ability to detect freshly baked chocolate chip cookies from a mile away.