In this session, you will learn the key components of a successful digital business strategy. You will explore the concept of disruption theory and how it relates to digital business strategies, as well as the use of jobs-to-be-done to identify customer needs in the digital age.
Clark Boyd is a digital strategy consultant, author, and trainer. He works for Columbia Business School as a consultant on the MBA program and is a visiting faculty member at INSEAD. After running large departments at digital marketing agencies in London, New York, and Sydney, Clark moved on to work as a technology analyst for Towards Data Science and an independent adviser to Chief Marketing Officers at a range of leading global brands. Today, Clark works with Emeritus to support executive education courses on data analytics and digital marketing offered by the University of Cambridge, Imperial College London, and MIT to design and deliver their executive education courses on data analytics and digital marketing.