Creating a Nightmare Competitor – A Revolutionary New Approach to Master a New Era

In an unpredictable world it makes sense to think the unthinkable. In this dragons’ den style session you will learn howto create your company’s worst nightmare to prepare for exactly this type of scenario. As a preparatory step, you canread Christian’s article on strategy and watch his video on nightmare competitor scenario on YouTube.

WHAT YOU CAN LEARN

In this inspiring and interactive workshop, you will learn:

How to create a nightmare competitor
How to use a nightmare competitor
Why open approaches work best when you create a nightmare competitor

INTRODUCTION TO THE SPEAKER

Christian Stadler

Professor of Strategic Management at Warwick Business School

Christian Stadler is a Professor of Strategic Management at Warwick Business School and a Forbes Contributor. He hasbeen listed by Thinkers50 as a future thinker in 2013 and has been quoted in over 7,000 media outlets including AlJazeera, CNN, BBC, New York Times, and the Wall Street Journal. aftstrategy in a new unconventional way, one tailor-made for today's faster, more volatile business environment.Christian’s previous book “Enduring Success: What We Can Learn from the History of Outstanding Corporations” was thefirst one with a non-U.S. perspective on long-range success.