Go-To-Market Strategy

In this workshop, you will learn how to build the perfect go-to market strategy. You will get key insights on the most important characterics, how to set up KPIs for your go-to market strategy and more.

WHAT YOU CAN LEARN

In this inspiring and interactive event, you will learn:

What are the characteristics of a Go-To-Market strategy
How to identify the elements that will help you to build a Go-To-Market strategy
Which KPI’s need to be taken into consideration in a Go-To-Market strategy
How to set up KPI’s for success

INTRODUCTION TO THE SPEAKER

Géraldine Poukens

CEO - Founder of MaGéAu Naturel

Géraldine Poukens is the CEO - Founder of MaGéAu Naturel. She has 20 years of experience in Beauty and Retail as marketer on both, brand and the retailer side which has lead her to start her own sustainability skincare company. In her career, she has handled 34 countries in the EMEA region, $1.7bn revenue, has managed multicultural teams and executed impactful strategies to increase profit.