Secrets for Selling Technology & SaaS

Join our digital discussion with Craig Wortmann, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management and Founder and Academic Director of the Kellogg Sales Institute, as well as Scott Simony, Director of Sales at Google Cloud, as they uncover some secrets of sales in the technology and SaaS space.


During this panel we will cover:

  • The unique challenges sellers face in the technology and SaaS space
  • The biggest mistakes they often see tech sellers make
  • How tech sellers can help companies navigate digital transformation
  • What the most successful sellers are doing to sell technology
Director of Sales at Google Cloud

Scott is responsible for building cross-functional sales teams and forging new business partnerships with Fortune 1000 enterprises headquartered in the Midwest. Scott brings nearly 20 years of experience working at the intersection of business and technology.

Sr. Manager, Education Delivery at SingleStore

David Yakobovitch is Senior Manager, Education Delivery at SingleStore. Previously, he scaled enterprise data science training and consulting at General Assembly and Galvanize for Fortune 500 clients in software and financial services. David is co-host of the Voice of FinTech podcast and host of HumAIn Podcast, a top 100 technology podcast at the intersection of data science, machine learning, and artificial intelligence for startups, enterprises, and the venture community. Yakobovitch is also General Partner at DataPower Ventures, investing in the exponential power of data to transform business. David is based in New York City.

Event Details
  • Date
    June 16, 2022 1:00 pm IST
  • Duration
    45 minutes
  • Category

    1pm ET