The role of the Chief Experience Officer (CXO) has become crucial for any major organization in 2022. This is because customer experience (CX) and employee experience (EX) are not at the center of business, competitive edge and sustainable profitability. Hence, with the integration of CX and EX, the position of a CXO becomes more of a necessity. While a great CXO will always be a great campaigner, providing a voice for the customer among peers in their business, it’s misleading to think that their work can really be considered “done” to the point where they are no longer needed.
76% of executives say improving customer experience (CX) is a high or critical priority, and nearly 90% of companies now either have a Chief Experience Officer (CXO) or equivalent. This is amplified by the fact that consumer behavior has become more discerning as eCommerce channels have pitched the ‘distinguishing’ virtues of COAST (Convenience, Options, Accessibility, Safety, Timeliness), especially, in precarious times, e.g., during the lockdown pertaining to COVID-19 pandemic, against the prevalent ambience-driven personable norms of brick and mortar settings.