Yiota is currently the global CMO at Cornershop by Uber, which delivers online grocery, local specialty and other stores in Chile, Mexico, Brazil, Colombia, Peru, Costa Rica as well as in US & Canada. She has deep, on-the-ground global marketing experience cross-funnel, across a range of different brands and categories in consumer tech and CPGs. She held a variety of Senior Leadership roles across different verticals/brands at eBay, Paypal, Ancestry, Danone, J&J and Mars, in Europe & U.S. Yiota is passionate about global Marketing, and specifically, translating customer insights & analytics into local strategies and plans that drive business growth.