At the Kellogg Sales Institute, our definition of “sales” is “helping people make progress in their lives.” This is what the world’s best salespeople actually do…they help everyone they come across make progress. Because of that, sales is the best profession in the world. And while we are helping people make progress, being great at sales equips us with the skills and disciplines to live the life we want to live.
Clinical Professor of Innovation & Entrepreneurship and Executive Director of Kellogg Sales Institute Craig has been a professor, salesperson, and entrepreneur for more than 25 years. From IBM Corporation as the #2 performer in his year-long classical style sales training class, to a Dean Witter company covering three-quarters of the country selling to large retailers, Craig is an expert in all things sales. After earning his MBA from Kellogg in 1995, Craig joined the Forum Corporation and quickly became the firm's new product launch and client recovery specialist. In 2000, Craig was recruited to join start-up WisdomTools as its CEO which he sold to a larger firm in 2008. He is the founder and CEO of Sales Engine Inc., a tools and services firm based on the belief that a company should treat sales as the engine of their business. As a professional speaker and sales advisor, Craig helps companies develop the knowledge, skill, and discipline necessary to build a successful sales engine.