June 16, 2022
In this workshop, you will get insights on understanding your customer, creating strong value propositions, how to retain customers with powerful digital marketing strategies, and more.
May 27, 2022
At the Kellogg Sales Institute, our definition of “sales” is “helping people make progress in their lives.” This is what the world’s best salespeople actually do…they help everyone they come across make progress. Because of that, sales is the best...
March 15, 2022
In this workshop, you will learn how the customer journey has evolved and the difference between online and traditional customer journey. Lydia will use case studies to demonstrate examples. Prior to the session, it’ll be helpful to check out this...
February 18, 2022
To many, the Metaverse may seem more like a virtual playground than something with verifiable value. However, thetechnologies that make up this groundbreaking space are already being used by the world’s leading companies in practicaland worthwhile ways. Engaging with these...
February 17, 2022
In this workshop, you will learn how to use cognitive biases to increase clicks, get more leads, reduce your costs andincrease your return on investment. You will also learn how to convert your visitors into leads.
January 25, 2022
This session will cover the fundamentals of digital marketing and introduce you to the key channels, concepts and metrics. You will learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your...
January 13, 2022
In this workshop, you will learn the Free Marketing Framework, developed by Alex himself. He will also explain why authenticity and fake news coexist today.
January 11, 2022
In this workshop, you will learn what role content plays in a customer’s life, the POEM framework, the 3H framework, how to manage content marketing strategies, and more.
In this workshop, you will get insights on understanding your customer, creating strong value propositions, how to retain customers with powerful digital marketing strategies, and more.
In this workshop, you will learn how the customer journey has evolved and the difference between online and traditional customer journey. Lydia will use case studies to demonstrate examples. Prior to the session, it’ll be helpful to check out this...