To many, the Metaverse may seem more like a virtual playground than something with verifiable value. However, thetechnologies that make up this groundbreaking space are already being used by the world’s leading companies in practicaland worthwhile ways. Engaging with these systems presents great opportunities, but some of the concepts can beintimidating to approach — what does the Metaverse actually entail beyond being a buzzword? Why does it matter fororganizations and what novel nuances do we need to be mindful of? How can we take all of this and use it to optimize thenext generation of digital marketing strategies?