Deriving the Customer Lifetime Value (CLV) and building customer loyalty is very important for increasing profits, improve sales success and for sustainable growth. In this workshop, you will learn the techniques to identify your best customers, building customer-loyalty, and more.
Digital Marketing Expert
Alex Brown has been teaching digital marketing for 25 years, witnessing the transformative shift that digital has had on the marketing landscape. Alex has also worked as a consultant and partnered in several early digital start-ups. Much of Alex's focus, on the digital landscape, has been on the ability to build community among your customers. Along the way, he developed a framework: Free Marketing Framework. Free, in this case, refers to freedom of speech; the freedom that customers now have to express their feedback on their experiences with brands, and the ease with which other customers can benefit from that content.