Alex Brown has been teaching digital marketing for 25 years, witnessing the transformative shift that digital has had on the marketing landscape. Alex has also worked as a consultant and partnered in several early digital start-ups. Much of Alex’s focus, on the digital landscape, has been on the ability to build community among your customers. Along the way, he developed a framework: Free Marketing Framework. Free, in this case, refers to freedom of speech; the freedom that customers now have to express their feedback on their experiences with brands, and the ease with which other customers can benefit from that content.
