Will Scott

Will is a seasoned executive with 25 years international experience leading B2B Technology Marketing and ProductManagement teams across hardware, software, services and SaaS companies. Today Will runs his own boutique B2B marketingconsulting business, SteelPoint Marketing, and is also a Program Leader at Kellogg School of Management in theirexecutive Digital Marketing and Product Strategy programs. Prior to this will held senior positions with Cisco, Navisiteand Cap Gemini along with a range of full time and fractional CMO positions. A native of the UK, will now resides inAustin, TX.

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During this On-Demand fireside chat with industry leaders (Terry Rice, Business Development Consultant and Staff Writer at Entrepreneur magazine, and Will Scott), you will explore the digital marketing industry landscape and examine strategic frameworks for employing modern marketing practices.