How Marketers Win in 2022: Influencers, Analytics, and Omnichannel Strategy

Marketers today have more ways to connect to potential customers than at any other time in human history. Leveraging these channels presents nearly limitless opportunities, but piecing them all together can be a daunting puzzle on its own — can influencers help amplify my brand or company? When should I incorporate analytics to measure campaign success or stay on pace for my goals? How can I take all of this learning together and use it to maximize my marketing career and team success?

Join us for this dynamic online summit and learn from industry experts including Kathy Preble Bayert (Senior Director, Executive Education Programs, Northwestern University – Kellogg School of Management), Yiota Avraam (Global Chief Marketing Officer (CMO), Cornershop by Uber), and Akerho Oghoghomeh (Senior Vice President – US Brand Marketing, Redbull). Gain invaluable insights and learn how to set yourself up for success with world-class learning opportunities from Northwestern Kellogg School of Management Executive Education.

WHAT YOU CAN LEARN

Topics covered during the summit include:

Pioneering Executive Education for Marketing Professionals | Kathy Preble Bayert
Leveraging Influencer Strategy Symbiotically with Analytics | Yiota Avraam
Maximizing Your Marketing Career in 2022 and Beyond | Akerho Oghoghomeh
Register for free to secure your spot today!

INTRODUCTION TO THE SPEAKER

Akerho Oghoghomeh

Senior Vice President - US Brand Marketing at Red Bull

Akerho “AK” Oghoghomeh is an accomplished professional with a diverse background in consumer and B2B marketing, brand management, and engineering. He is currently the Senior Vice President of US Brand Marketing at Red Bull overseeing all advertising, consumer marketing, beverage initiatives and shopper marketing for the US business. Prior to Red Bull, Akerho held varying positions of leadership at Amazon, Campaign Monitor, Conagra Foods, and DuPont. Akerho holds an MBA from the Goizueta Business School at Emory University and a B.S. in Chemical Engineering from Drexel University. He is the proud husband to Dr. Alexis Wells-Oghoghomeh, Ph.D. and father to their two boys.

Yiota Avraam

Global Chief Marketing Officer (CMO) at Cornershop by Uber

Yiota is currently the global CMO at Cornershop by Uber, which delivers online grocery, local specialty and other stores in Chile, Mexico, Brazil, Colombia, Peru, Costa Rica as well as in US & Canada. She has deep, on-the-ground global marketing experience cross-funnel, across a range of different brands and categories in consumer tech and CPGs. She held a variety of Senior Leadership roles across different verticals/brands at eBay, Paypal, Ancestry, Danone, J&J and Mars, in Europe & U.S. Yiota is passionate about global Marketing, and specifically, translating customer insights & analytics into local strategies and plans that drive business growth.

Kathy Preble Bayert

Senior Director, Executive Education Programs at Northwestern University - Kellogg School of Management

Kathy Preble Bayert is a Senior Director in Executive Education at the Kellogg School of Management at Northwestern University where she leads the Online Program Team. She leads the team in partnering with Kellogg faculty to design, produce, and deliver asynchronous online programs for global executives. She also works with client executives to design and deliver custom in-person, live virtual, and blended programs for senior leaders. Kathy has a passion for innovation and continuous learning. She delights in collaborating with clients and faculty to identify learning needs and shape programs to drive individual growth. Throughout her career, she has helped organizations and leaders design programs to effectively harness their talent. She is a skillful builder of strong partnerships with Fortune 500 organizations and senior executives, and works to help them unleash and activate new ideas.