Digital Marketing Strategy – A Masterclass for Non Marketers

This session will cover the fundamentals of digital marketing and introduce you to the key channels, concepts and metrics. You will learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.


In this inspiring and interactive workshop, you will learn:

  • Different tools and strategies used in Digital Marketing today
  • Grasp the fundamentals and understand the Objective-First Framework
  • How to apply the Objective-First Framework to a real world example
Award Winning Marketer & Fortune 500 Marketing Practitioner

Anser is a passionate Marketer with 20 years of international expertise in building and growing multiple billion-dollar brands across a range of diverse markets in Europe, Middle East, Asia, Africa & Australia. He has held a variety of Global, Regional & Local roles in multiple Fortune 500 companies like Shell, Henkel & Unilever.

As an industry veteran and an accomplished cutting-edge Marketer, Anser is a sought after Keynote Speaker at Marketing & Digital Advertising Conferences across Asia, Russia & USA. Anser has also been a Visiting Professor and Guest Lecturer at various top tier business schools such as Chicago Booth, Singapore Management University, London Business Schools and most recently Harvard Business School.

Anser’s expertise extends to Marketing Training & Capability Building. Based out of Unilever’s London headquarters, in his previous role Anser had been responsible for training & upskilling more than 6,000 Unilever Marketers worldwide. Currently he is based out of Singapore, responsible for one of Unilever’s biggest global brands exceeding 1 Billion dollars in annual turnover.

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