Marketing

Deriving the Customer Lifetime Value (CLV) and building customer loyalty is very important for  increasing profits, improve sales success and for sustainable growth. In this workshop, you will learn the techniques to identify your best customers, building customer-loyalty, and more. 

In this workshop, you will learn how to build the perfect go-to market strategy. You will get key insights on the most important characterics, how to set up KPIs for your go-to market strategy and more.

At the Kellogg Sales Institute, our definition of “sales” is “helping people make progress in their lives.” This is what the world’s best salespeople actually do…they help everyone they come across make progress. Because of that, sales is the best...

In this workshop, you will deep-dive into the world of content marketing, from formats, copywriting to SEO to free content creation tools and more. Prior to the session, it would be helpful for you to read these articles: 1. https://www.lydiascapes.com/ultimate-guide-to-content-marketing/2. https://neilpatel.com/what-is-content-marketing

Positioning is the critical first step to any company interested in improving its marketing and sales efforts in orderto grow and compete more effectively against increasingly sophisticated competitors. This workshop focuses on the five key things every company should know...

Marketers today have more ways to connect to potential customers than at any other time in human history. Leveraging these channels presents nearly limitless opportunities, but piecing them all together can be a daunting puzzle on its own — can...

In this workshop, you will learn how to use cognitive biases to increase clicks, get more leads, reduce your costs and increase your return on investment. You will also learn how to convert your visitors into leads.